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Cornetto all ready to Pop & Rock!

Cornetto all ready to Pop & Rock!

Cornetto has launched a one-of-a kind series of musical events specifically for university students, CornettoPopRock, at Ban Thai, Ocean Mall Karachi. CornettoPopRock is a series of concerts that will take place once a year in the cities of Karachi, Lahore and Islamabad. Present at the star studded pink carpet were Ali Azmat, Ali Hamza, Ali Noor, Komal Rizvi, Zoe Viccaji, Umair Jaswal, Anoushey Ashraf, Nida Azwer, Munib Nawaz, Aamna Aqueel, Beenish Pervaiz, Shazia Naz, Sana Fakhir, Saim Ali, Asad Zaman, Nazneen Tariq, Merzia, Shanaz Ramzi, Sohail Javed, Asma Sohail, Nausheen Shah, Momal Shiekh, Maya Khan Rind, Tipu Sharif and many more. The concept is to revive the pop & rock culture among the youth. The daring liveliness of Cornetto gives chance to the youth to express their feelings and passions. Auditions for the bands will be held in each of the three cities to choose the most deserving talent to open the Cornettopoprock concerts. These university bands will be given the opportunity to share the stage with Pakistani legends and showcase their talent. Cornettopoprock will be releasing 6 Music Videos in May/June 2016 including three duets and three singles by Pakistan’s biggest pop and rock idols. The duets include, for the first time ever the two rock legends Ali Azmat and Noori, the first international collaboration of Q from JoSh and Komal Rizvi, and the much-awaited Umair Jaswal and Zoe Viccaji. The singles will include songs by Ali Azmat, Noorie and Umair Jaswal.  The six music videos are conceptualized by Empact and BB Events & PR and will be directed by the one and only Amaan Ahmed from Uncut Studios. The concerts will be hosted by Pakistan’s most loved video jockey, Anoushey Ashraf. Cornettopoprock will not only be promoting POP-ROCK culture through its music talent but also styling by renowned designers. The panel of designers includes Nomi Ansari, Deepak Perwani, Munib Nawaz, and Aamna Aqueel, with make up by celebrity stylist Beenish Pervaiz. Mr Asad Malik (senior brand manager- Cornetto) had the following to say on the occasion:   “Cornetto is a brand that believes in helping youth express themselves.  The most genuine form of this expression manifests itself through art forms – be it music, films, or other crafts. This year we have developed a very unique ‘pop rock’ platform which aims to rekindle the passion of music in colleges across Pakistan by combining the talents of some of the biggest musical stars of the country and giving college bands a chance to rub shoulders with them.”