Texas is not only known for Longhorns, gun-friendly culture and the best steak in the world. There's a good reason people pay so much attention; a unique cultural fest is a major feeder to the rivalry to every other worldwide event in its diversity. Further back in 1987, the festival started its first session and has continued to grow in scope and size ever since. President Barak Obama inaugurated the event on 11th March 2016 which covered 3000 music performances, film screenings and seminars. South by Southwest is an annual cinema, interactive media , music, performance and conference platforms; which plays a significant percentage in taking over Texas. The cynosure of all eyes, the big names like Jake Gyllenhall, Christian Slater Don Cheadle defined their presence, while Pakistan’s only rock band i.e. OVERLOAD made their energy so high in the room with traditional rhythms on the ‘dhol’, that they couldn't have asked for a better end to such an amazing performance. Farhad Humayun (the lead vocalist) expressed that through this festival they were pleased to gain a chance to present the true modern day face of Pakistan through music. People in Austin were excited to watch them play. The band returns to Pakistan early April to feed our souls through new projects.