People from all over the city were attracted to this family festival and seemed to be fully enjoying a day out with their families. A large number of activities were seen at the Expo Center during the festival. Some of them were live cooking demonstrations by the Masala chefs, Interactive sessions with actors and chefs, Kenwood lucky draw, magic shows, vintage cars show, live performances by the Pakistani Amitabh Bachan and Pervez Bachan who performed on some of the legendary Amitabh Bachan’s most famous dialogues. This year the audiences were treated to a surprise visit by the lead cast & crew of drama serial Pakeeza and Bachaana the movie including Sanam Saeed, Mohib Mirza, Adeel Hashmi, Aamna Sheikh and other cast and crew. Ateendes seemed very happy and excited throughout the Kenwood Masala Family Festival. President HUM Network Ltd. Sultana Siddiqui spoke at the event: “HUM Network is always trying to bring joy to people’s lives, whether it is in the form of entertaining dramas or a festival of such magnitude. It is heartening to see people turning out in such numbers to meet their favourite chefs and enjoy with their families. The festival yet again proved the following HUM Masala has as Pakistan’s most-watched and only 24/7 food channel. I’d like to thank all stakeholders and the general public for their continued support”. The Masala Family Festival-Lahore also had a kid’s arena, where kids from all age groups has a wide range of activities to keep them occupied. Jumping castles, floating ship, Ferris wheel, merry-go-round, train rides and cats & dogs show were a few of the activities which were held at the arena. Visitors also got a chance of a field day shopping as all major FMCG companies including Kenwood, Knorr, Shakarganj, Mehran, Nauras International, Ufone, Mezban, Nimco and many, many more brands were part of the event, selling large variety of products including household appliances, food items, crockery, jewellery, clothing and much more. The festival concluded by an amazing performance by underground bands along with Hasan Jahangir who performed to audiences’ requests. The festival was thoroughly enjoyed by the families of the city.