Leisure Club celebrates 19 Years! Lahore: 27th April, 2014
Pakistan’s first, homegrown western wear brand, Leisure Club, celebrates its 19th birthday this year. With its ‘Made Of Pakistan’ core philosophy and drive to be Pakistan’s number 1 family fashion destination, Leisure Club has, arguably, become the most creative, ground-breaking and nationalistic brand to have come out of Pakistan. For the past 19 years, Leisure Club has remarkable values and retail practices. Working extensively to shape the course and trends of the high street fashion retail industry through its extensive, innovative campaigns, promotions, Leisure Club has set a high benchmark for what any respectable fashion retail brand should aspire to be. Being Pakistani by heart, the brand has won the acclaim and admiration of its loyal customers through greatness and loyalty. They’ve always promoted and collaborated with Pakistani talent, ranging from superstars; in fact, many of today’s modeling superstars such as Neha, Mikaal Zulfiqar and Mehreen Raheel were all faces of Leisure Club’s campaigns when they were just starting out their careers and, today Leisure Club continues to refresh its dynamic synergies with showbiz juggernauts such as Shaan, Aamina Sheikh, Sanam Saeed and Hamza Ali Abbasi and more. The brand showed great interest working with talented citizens outside of showbiz too. Leisure Club has collaborated with the Pakistan National Women’s Cricket Team as well as the National Men’s Polo Team and has created Formal wear for the former and World Cup Tournament uniforms for the latter. The Brand Director of Leisure Club, Omar Zaman, had this to say on the brand’s 19th Anniversary: “I was 9 years old when Leisure Club started. I remember being in the very first photo shoot we had. When I think of Leisure Club it feels as if we have grown up together and that those who were responsible for us, gave us all the love and attention that we needed to become responsible and caring members of the society we live in. today, I’m trying to carry forward my father and company’s vision of taking this brand from being a local institution, to a global player that Pakistanis anywhere in the world would associate with proudly”. Celebrating proudly their 19th anniversary, Leisure Club is launching its 19 faces of Pakistan campaign, for which more information will be revealed soon. Leisure Club is proud to be 100% Made of Pakistan!