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SAPPHIRE in LONDON

Sapphire is set to showcase The Golden Lotus Resort Collection in London!   [Lahore: 3rd June, 2016] Pakistan’s leading high-street and retail brand Sapphire is set to showcase The Golden Lotus Resort Collection at Pakistan Fashion Week London on the 4th of June, 2016. The brand is exhibiting their quintessential silk tunics and signature style ready to wear kurtas in the Grand Connaught Rooms Central London on the 4th and 5th of June, 2016. Always spearheading with the trends Sapphire will close the show at the Pakistan Fashion Week London with a grand finale on the 4th of June, 2016   The Golden Lotus Resort Collection features modern contemporary silhouettes such as kaftans, off shoulder tops, culottes, cold shoulder cut out tops. The collection is an amalgamation of bold fun imagery in a luxurious setting empowering the Sapphire women with Influential and innovative designs, the collection expresses a confident, sexy glamor that, however potent, never overpowers the wearer's personality. The price range of the collection ranges from 15 pounds to 75 pounds.   Speaking about the collection and the campaign, Creative Director at Sapphire, Khadijah Shah has said; “We are super excited to showcase a more modern and contemporary variation of Sapphire with our Resort Collection in London for the very first time. This has been a very enjoyable experience for us as a team because we are driven on challenges, breaking the regional boundaries being one of them hence we experimented with our silhouettes and designs bringing innovation and ground breaking new trends. Sapphire will be closing Pakistan Fashion Week London with a grand finale, there is a feeling of great enthusiasm and eagerness.”   Speaking about the showcase in London, Nabeel Abdullah, director of Sapphire has said; “It is indeed a small landmark of what has been an exciting year for our young brand. This will be the first time we are showcasing a collection featuring contemporary cuts and silhouettes keeping in mind the fashion aesthetics of our patrons in the UK. Our core team with Khadijah Shah at the helm will be representing the brand at this event and we are all excited about this new chapter for Sapphire.”