Braun India Fashion Week London (IFWL) was organized by Platinum Exhibitions, organizers of Europe’s largest Asian Wedding Show, The National Asian Wedding Show which have been taking place for the past 10 years across UK.
The 2016 Braun India Fashion Week London was held from the 14th to the 16th of October 2016; the organizers opened their doors and welcomed a whole host of international, local and NEWGEN designers and models at the ExCel Centre in London.
The event took place right next door to the largest Asian wedding exhibition in Europe - the weekend was filled with east-west fusion at ExCel London! The celebration of Indian fashion also involved fringe events across London, from VIP jewelry launch events to well-known authors on Indian fashion hosting seminars on the various styles and trends seen on the catwalks.
The mission is vibrant,”to introduce versatile, stylish, fusion designs to the discerning British Asian consumer and redress the balance in the fashion industry by providing a representative platform for designers and models.”
The launch of Braun India Fashion Week London was led by Bhumika & Jyoti, renowned Indian designers who put environmental responsibility at the heart of their design ethos, their latest collection did not disappoint, with a range of opulent gold and cream outfits including sensational ‘lehenga’ dresses, contemporary one shoulder ‘lehenga’ ponchos and embellished net capes.
The original vision at EAST was to create and promote beautiful, Eastern inspired clothes and accessories that would be desired by women who celebrate individuality. Most of the collections were created in Jaipur, India as we continue to look to the East for key inspirations. India Fashion Week London captured the heart of creativity within the UK and beyond, seeking to promote the latest trends and talents in the South Asian Fashion industry. Our partnership with Fabindia and a variety of designers and Artisans provided research opportunities that help us continue to promote our 'Designed to be Individual' vision.
Followed by BiBi London representing a number of fashion designers and presenting the audience with a truly versatile collection from the fabulously floral to the modern ethnic print right through to deep, sumptuous wintery colored pieces.
Succeeding the success of last year’s event this year’s fashion week main catwalk event included Bumika and Jyoti, BIBI London, J’adore Adorn and Intri Printi who showed off collections featuring modern designs and sophisticated color palettes. Like many Indian designers, the love of color and bold patterns; the eclectic collections of clothing, jewelry and accessories were designed to complement each other, so it would be easy to personalize and create your own look. EAST fabrics, patterns and textiles were Eastern inspired and fashioned into stylish, everyday essentials.
The final fashion catwalk of the day saw designer Abha Choudhary, show off her bold Bridal couture range ‘Suhaag’, followed by Ashok Maanay paying homage to the historic background of Eastern enriched culture.
And NEWGEN designers Ashok Maanay and Studio AV gave us a perfect dichotomy of South Asian fashion; regal traditional to modern cosmopolitan and everywhere in between. These newcomers showed just how diverse fashion can and needs to be to cater to the British Asian market.
The launch event also welcomed two newcomers to the fashion world; Intri Printi and J’Adore Adorn. Intri Printi by Pooja Solanki and Jayant Tripathi, post graduates from NIFT in New Delhi, launched their first ever print centric collection of silhouette styles, a blend of colour waves and isometric shapes perfectly balanced with embellished and embroidered designs.
And J’Adore Adorn who presented bling that quite literally can sing via her collection of diamante embellished necklace headsets, wearable tech has never looked so good, it’s no surprise this launch collection is already being stocked by Selfridges and Harrods.
The Pakistan in Vogue team was excited to attend India Fashion Week London - it was an exciting to join celebrating Indian fashion. Supporting Artistes is our legacy, and we continue to do this at every opportunity.