The 9th PFDC Sunsilk Fashion Week officially began of March 10th, 2016, marking the 7th consistent year of the prêt a porter platform. This season marks the fourteenth fashion week originated by PFDC with 8 weeks of prêt-à-porter and 5 of bridal fashion, and expresses PFDC’s commitment sustainability and discipline within the business of fashion and the facilitation of Pakistan’s retail industry. Day-1 of the most waited fashion week marked the first day of the prét-a-porter shows featuring Sana Safinaz, Feeha Jamshed, MUSE, the Bank Alfalah Rising Talent Show, and Sublime by Sara and Maria.B.
Feeha Jamshed showcased her new collection called ‘Bob Squad’. The collection takes us back to late 60’s and early 70’s fashion in music, including David Bowie, 60’s art, strokes of color, floral and psychedelic prints modernized for today’s times. The collection’s profiles ranged from short to long and tapered to baggy with new and interesting cuts. Fabrics such as silk, organza, cotton and velvet embellished with textured and layered flowers, pearls, beads, sequins, embroidery and cutwork were the part of the collection. The color palette was a mix of pastels and a pop of bright colors, predominated by black & white.