The 9th PFDC Sunsilk Fashion Week officially began of March 10th, 2016, marking the 7th consistent year of the prêt a porter platform. This season marks the fourteenth fashion week originated by PFDC with 8 weeks of prêt-à-porter and 5 of bridal fashion, and expresses PFDC’s commitment sustainability and discipline within the business of fashion and the facilitation of Pakistan’s retail industry. Day-1 of the most waited fashion week marked the first day of the prét-a-porter shows featuring Sana Safinaz, Feeha Jamshed, MUSE, the Bank Alfalah Rising Talent Show, and Sublime by Sara and Maria.B.
Hira Ali showcased her ‘Curiouser & Curiouser’ collection inspired by the literary tale of 'Alice in the Wonderland’, the collection comes in a color palette comprising of chalk white and ivory with cobalt blue as the collection’s accent color. Fabrics comprised of cotton, organza, and a variety of nets. The silhouettes are such that volume comes in play with raglan and kimono sleeves alternating in the front and back of the same garment. Collars were experimented with including silhouettes with waistline cutouts with embellishments featuring 3D elements and fabric manipulation.