The 2nd day of the ninth PFDC Sunsilk Fashion Week’16 was held on March 11th, 2016. This season marks the fourteenth fashion week originated by PFDC with 8 weeks of prêt-à-porter and 5 of bridal fashion, and expresses PFDC’s commitment sustainability and discipline within the business of fashion and the facilitation of Pakistan’s retail industry. Indeed PSFW16 endeavors to define and present trends for 2016, focusing specifically on fashion for the regions' long hot summer months. The Day-2 of the fashion week featured prét-a-porter shows by Nomi Ansari, Ali Xeeshan Theater Studio, Sania Maskatiya, MAHGUL, Nickie Nina and Karma Pink.
The PFDC Sunsilk Fashion Week 2016 team comprises of HSY as the event producer and show choreographer with Nabila N Pro/NGENTs as official stylists, front stage management by Maheen Kardar Ali and the PIFD student team, backstage management by Product 021 and the PIFD student team, logistics by Brandlogics, event consultancy by Eleventh Experience, Digital Agency Pakka Papita, PFDC’s official spokesperson Kamiar Rokni, official red carpet host Rehan Babar, The PFDC Destination Man on the Scene RJ Khalid Malik, photography by Faisal Farooqui and the team at Dragonfly, Hum TV as official media partners, CityFM89 as the Official Radio Partners with all media management by Lotus Client Management & Public Relations.
MAHGUL introduced its new brand ORO with a collection titled “The Indus Society”. The collection is conceptual in its inspiration: it conceives a clan of imaginary women; women who are fierce, majestic, almost drawing on these within an animalistic context. In this same vein, the collections’ colours and embellishments are inspired from animal skins, their patterns and a study of their anatomy, manifest in the form of heavy embroideries and prints, engaging quilting and laser cut techniques to showcase a collection that is inherently lounge/sports luxe in nature. The Indus Society presented three distinct types of ensembles: from casual wear silhouettes with the more slouchy casual track pants and signature ORO barcode T-shirts, each representing a different animal print, to resort wear to formal wear with more structured tunics and trousers. This collection further introduced a new range of accessories to present a look from top to toe, with handmade totes, clutches, sneakers and khusas. The endeavor was to showcase a collection that is eclectic, electric and elevated.