The 9th PFDC Sunsilk Fashion Week officially began of March 10th, 2016, marking the 7th consistent year of the prêt a porter platform. This season marks the fourteenth fashion week originated by PFDC with 8 weeks of prêt-à-porter and 5 of bridal fashion, and expresses PFDC’s commitment sustainability and discipline within the business of fashion and the facilitation of Pakistan’s retail industry. Day-1 of the most waited fashion week marked the first day of the prét-a-porter shows featuring Sana Safinaz, Feeha Jamshed, MUSE, the Bank Alfalah Rising Talent Show, and Sublime by Sara and Maria.B.
MUSE showcased its ‘LastNight’ collection in the Luxury/Prêt part of PFDC Sunsilk Fashion Week. ‘LastNight’ draws inspiration from an electrifying late night drive across the landscapes of Milan, a young and beautiful night buoyed with great music; a heady mixture which was powerful and edgy. The collection also featured menswear pieces and boasts a combined color palette comprising of navy blue as well as beige in order to capture the elegance of its inspiration in a wearable manner for both genders. Set in silks, cotton silks and knitwear, ‘LastNight’ featured a combination of sweatshirts, track pants and long sporty dresses embellished with sequins and glass beads. The collection also featured sports luxe and decadent pieces with ribbed detail as per current global trends.
Bank Alfalah Rising Talent Show
Bank Alfalah further enhanced their association with the PFDC through the Bank Alfalah Rising Talent showcase comprising of 4 emerging designers.