The 9th PFDC Sunsilk Fashion Week officially began of March 10th, 2016, marking the 7th consistent year of the prêt a porter platform. This season marks the fourteenth fashion week originated by PFDC with 8 weeks of prêt-à-porter and 5 of bridal fashion, and expresses PFDC’s commitment sustainability and discipline within the business of fashion and the facilitation of Pakistan’s retail industry. Day-1 of the most waited fashion week marked the first day of the prét-a-porter shows featuring Sana Safinaz, Feeha Jamshed, MUSE, the Bank Alfalah Rising Talent Show, and Sublime by Sara and Maria.B.
Sana Safinaz opened the Day-1 of Luxury/Prêt Show with their S/S 2016 collection called ‘Sugar Rush’. The collection featured a contrast between an overtly feminine color palette of lacey whites and creams of soft pastels paired with masculine stripes to create a fascinating sensory dichotomy. To portray a ‘Sporty Luxe’ theme, bomber jackets, tracks, boxy tunics along with wispy maxis were incorporated and accompanied by creatively designed sneakers that lend to the overall playful theme of the collection. ‘Sugar Rush’ featured luxe fabrics such as silk, organza and net to portray floral detailing and multidimensional applique on the garments. The collection was accessorized using classic pieces from the debut collection ‘Bridesmaids Special’ of the internationally acclaimed brand Outhouse Jewelry.