The 2nd day of the ninth PFDC Sunsilk Fashion Week’16 was held on March 11th, 2016. This season marks the fourteenth fashion week originated by PFDC with 8 weeks of prêt-à-porter and 5 of bridal fashion, and expresses PFDC’s commitment sustainability and discipline within the business of fashion and the facilitation of Pakistan’s retail industry. Indeed PSFW16 endeavors to define and present trends for 2016, focusing specifically on fashion for the regions' long hot summer months. The Day-2 of the fashion week featured prét-a-porter shows by Nomi Ansari, Ali Xeeshan Theater Studio, Sania Maskatiya, MAHGUL, Nickie Nina and Karma Pink.
The PFDC Sunsilk Fashion Week 2016 team comprises of HSY as the event producer and show choreographer with Nabila N Pro/NGENTs as official stylists, front stage management by Maheen Kardar Ali and the PIFD student team, backstage management by Product 021 and the PIFD student team, logistics by Brandlogics, event consultancy by Eleventh Experience, Digital Agency Pakka Papita, PFDC’s official spokesperson Kamiar Rokni, official red carpet host Rehan Babar, The PFDC Destination Man on the Scene RJ Khalid Malik, photography by Faisal Farooqui and the team at Dragonfly, Hum TV as official media partners, CityFM89 as the Official Radio Partners with all media management by Lotus Client Management & Public Relations.
Next showcase after Ali Xeeshan Theater Studio, the acclaimed designer label Sania Maskatiya revealed their signature geometrics featuring a fresh boldness in both abstraction and simplification, paying homage to the angular elegance of the Art Deco movement with their new collection ‘Décorer’. The collection featured contrasting multifaceted motifs, from the stark to the sublime, with streamlined silhouettes. ‘Décorer’ marries the eclectic to the traditional, using rich hues and lavish ornamentation. Accentuated by a myriad of embroidered textures on matching separates, all assertive in their assorted luxury, ‘Décorer’ radiates an organic fluidity reminiscent of the Art Nouveau Era. For the showcase, Sania Maskatiya collaborated with Charles & Keith for footwear and exhibited the new collection to an engaging soundtrack mixed by celebrated DJ Shah Munir.