The 9th PFDC Sunsilk Fashion Week officially began of March 10th, 2016, marking the 7th consistent year of the prêt a porter platform. This season marks the fourteenth fashion week originated by PFDC with 8 weeks of prêt-à-porter and 5 of bridal fashion, and expresses PFDC’s commitment sustainability and discipline within the business of fashion and the facilitation of Pakistan’s retail industry. Day-1 of the most waited fashion week marked the first day of the prét-a-porter shows featuring Sana Safinaz, Feeha Jamshed, MUSE, the Bank Alfalah Rising Talent Show, and Sublime by Sara and Maria.B.
Sublime by Sara showcased the S/S 2016 collection titled ‘Exhale’ which is inspired by a beautiful soft palette of pastels and white, the collection depicts an ethereal mood, effortlessly pairing both fluidity and structure. The collection is in essence sublime. Inspired by a desire to exhale. A desire to let go. A desire to simply be.