Élan launches ‘Modern Rajkumari’

Elan the famous luxurious brand is going to launch their first silk collection on 29th of August 2016. They named the collection as “Modern Rajkumari” Khadijah Shah launched Élan almost 10years ago. Each of her collection is conceived with allure, grace and versatility in mind.  Her debut seasonal unstitched printed lawn collection was launched in March 2012, which is now considered as one of most awaited lawn of each season. In 2014, Élan added to its portfolio ÉLAN Vital and also officially launched an e-store where customers from all over the world can purchase Élan's Luxury Prét Collection and Élan Vital. According to Khadijah Shah, Creative Director of Élan commented; “Silk is a fabric that is very dear to my heart, perhaps because it embedded in nostalgia and distant memories of my childhood in a way” Élan has been known to introduce glamorous new faces to the Pakistani fashion landscape, and this time they have stunning international model Keisha L as the face of ‘Modern Rajkumari’ The collection is set to have a price range between PKR 11,000 to PKR 12,000.   For more information regarding the brand, log on to