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Magnum’s Night of Artistic Indulgence

Yes an other event is already on its way! The Magnum Chocolate Party is going to take place on Wednesday 21st September, 2016 in Karachi. Every year Magnum Chocolate Party always comes up with something excellent. In year 2012 it comes up with a theatre show. Whereas, a chocolate inspired Fashion show was held in 2015. But this year’s Magnum Chocolate Party is bringing a twist to the table, drawing motivation from the art movement of Surrealism, centering on Salvador Dali and extending this into its collaboration between Chocolate, Art, Dance and Fashion. Magnum Chocolate Party is being produced by Catwalk, styled by Nabila, photography by Dragonfly, event management by RAK Associates, Digital Partners Creative Chaos with Public Relations by Lotus. The main aim behind the event is to push the boundaries of reality in all forms; from the live chocolate carpet, through the hall and onto the main stage, the live performances at this event have been designed to take attendees on their most surrealistic and indulgent journey throughout the night. Magnum Party16 will also divulge an art gallery curated by the well-known Sameera Raja of the Canvas Art Gallery. Sameera is working with artists such as Irfan Hasan, Aamir Habib and Maria Khan to bring the surrealism inspired theme to life at the Magnum Chocolate Party through their paintings, sculptures and art installations. There is also a dramatic performance art prepared by Wahab Shah and his team .The super star Ali Zafar will be drawing on his original artistic roots for this event for the very first time. In terms of fashion, the designers Ali Xeeshan, Faraz Manan, Nilofer Shahid and Shamaeel Ansari, set to interpret the nights fantastical theme through fashion inspired by Belgian chocolate and its generous nature. According to Farheen Salman, (the Director Foods and Refreshments, Unilever Pakistan) has said: "Magnum is most aspirational chocolate ice cream brand globally. With the Magnum Chocolate Party, we are delighted to draw inspiration from art to push the creative boundaries between indulgence, art, fashion and chocolate. We bring together some of the most inspirational talents and personalities for an event where indulgence and surrealism set the stage for our season of Artistic Chocolate Indulgence”   We hope MagnumParty16 will be enjoyable, creative and different!