Previously Naushaba Brohi works for TV channel; she was a journalist and produces several shows on fashion. She had nine years work experience in the media, from being the Pakistan Vice President of the only international fashion channel – FTV. Most recently Naushaba won the Young Creative Entrepreneurs Award by the British Council Karachi and the Ladies Fund award for Entrepreneur in the Spotlight. The brand Inaaya was launched in 2012. It is a women’s luxury brand that celebrates traditional craft. The brand offers a range of clothing and accessories with everything from tunics to statement necklaces. The brand has received many awards, including being featured in Vogue India, designed and manufactured a co-branded line for Sana Safinaz and received a standing ovation at its debut at Fashion week in Karachi, Pakistan. Fashion forward is a platform for Dubai and Middle East; it takes place every year in April and October. The event was open for the public. It prepared to host 30 different designers. Nausahba Brohi has opted to showcase her designs in Dubai for this season instead of at Pakistan Fashion Week. The collection she presents this season is called "Nova" and uses mirror embroidery to create a striking effect. Inaaya's the first Pakistani brand to make it to Fashion Forward Dubai . She is a Pakistani is indeed an honor for all of us. The interest in Inaaya jewelry was remarkable. The famous photographer from Vogue Arabia took picture of Inaaya’s Zenithh Duri for her magazine. Many of the people came and show their curiosity for the beautiful handmade jewelry. We are impressed by the efforts of the owner and the workers of the brand!