Pakistan in Vogue got lucky to get in touch with a leading Fashion Sensation a few days back. The one who at very young age has made a remarkable name in Pakistani Fashion Industry & that’s none other than Noor of Agha Noor.
Team Pakistan in Vogue had scheduled an Exclusive Interview with her for their upcoming project (soon to be revealed). Unlike most designers Noor is one humble human, very much down to earth, simple & hardworking.
The agenda with which she stepped into Pakistani Fashion Industry was to make high end fashion affordable for everyone. Noor doesn’t believe she has competitors, of course being in industry & that too like of fashion requires some competition spirit but mainly she believes in ‘take everyone ahead with you’. Noor strongly mentioned that she can’t keep up with negativity & why would a positive person like her do that.
After coming back from UK, with her sister she started her own Fashion Brand whose motto was to make fashion accessible to everyone, which is clearly visible from her line of clothing.
Over-priced fashion & hassle-free stitching, a retail therapy experience inspired Noor to provide the Best quality at Best Prices.
Noor prefers calling Agha Noor a trend-setter brand instead of the one following trends. She loves travelling which inspires her in a lot of her work. Agha Noor is the only High Retail brand that launches new designs every week. Agha Noor is also famous for its use of pure fabrics with top notch Zardozi work and embroidered materials.
About her personal life she revealed that she is one big foodie with her tight schedule of travelling and work she loves to try different cuisines with spare time on her hands. Apart from designing & travelling Noor has a fetish for books, her last read book was ‘Forty Rules of Love’ by Elif Shafak. Amongst her favorite designers she mentioned Dolce and Gabbana on top of the list as well as her admiration for Bunto Kazmi.
Agha Noor’s upcoming Fashion exhibit is in London, under the name of Braun India Fashion Week – London 2016. What’s in it to watch for her audience & customers is her attempt with bright & festive colors, portraying the culture of Pakistan.
The most interesting part about visiting her studio & workspace is to see that her workers are also of very young age. Agha Noor is a great inspiration for every upcoming & young designer or entrepreneur. She kept emphasizing on pursuing one’s dreams & to be passionate about them.
She wished Pakistan in Vogue all the very best for their future projects & collaboration with her.