interview for shamaeel ansari latest spring collection 16 sneak peak


Shamaeel Ansary

What are the story/the idea behind using so much of Tilla (the old is gold work) on luxury wear? 

Our range of embellishment uses gold in many shades of gold. This is used where needed to impart delicate, intricate work to add richness and compliment the contrast with our detailed thread embroideries. At “Shamaeel” embellishment and detailing value edition is an integral part of our aesthetics and highly valued by our customers. 

The colors are soft pastels, any strategy using the soft tones in prêt?

With the onset of spring, soft pastels in nets and chiffons are a necessary element In everyone’s wardrobe. 

The people behind Shamaeel are leaving footprints in fashion industry, do you think the future of

Pakistan and its fashion industry is living up?

While been a chairperson for Fashion Pakistan Council 2010-2013 and one of the pioneer designers in Pakistan. I think I am in prime position to state that Pakistani Fashion Industry is still at it’s in front stage. There has been phenomenal growth in numbers increasing the pool of designers in the recent past. 

However, I feel that the automatic procedure sifting, quality and professional reliability is going to be witnessed very soon. Once we lay emphasis on building a community of designers that is professional in a business sense and ultimate originality of creativity. We can then set forward in building this industry in a more consistent and dynamic way. 

We love the hint of gold in your dresses, is there any strong love for gold or just a part of design?

Regal inspiration goes hand in glove with gold. So, whether its incidental to design or glamour, we love it. 





The bridals are mostly the Royal styled, where is the inspiration coming from?

“Shamaeel” as a brand is associated with re-creating the ERA of a privileged joindre. Hence, royalty is our inspiration and vintage regality interpreted in the modern context is our hallmark. 

Your collection looks as we have discovered a treasure from the past, how far do you agree?

“Shamaeel” as a brand is associated with re-creating the ERA of a privileged joindre. Hence, royalty is our inspiration and vintage regality interpreted in the modern context is our hallmark.