Think-Pink is the breast cancer campaign and aims to improve the lives of breast cancer patients and their families. Think-Pink has four clearly defined objectives:
- Providing information
- Raising awareness
- Funding research
- Funding care and follow-up care projects
Think Pink has global impact of the campaign hence a lot of organization promotes it talking about UK cancer research awareness particularly they have done an event recently in collaboration with EBH.
Cancer Research UK:
Cancer Research UK is the world’s largest independent cancer research charity, working on pioneering life-saving research for over a century. It conducts research into the prevention, diagnosis and treatment of the disease. Every day in the UK there are more than 400 people diagnosed with cancer that will survive the disease for more than ten years thanks to this research.
Our ground breaking research is finding new ways to prevent, diagnose and treat cancer. Today 2 in 4 people survive cancer thanks to world-class research. But every step we make towards beating cancer relies on every pound that is raised.
EBH Presents THINK PINK Ball
EBH presented its 15th annual THINK PINK Ball in aid of Cancer Research UK on 9th November 2019 at Rosewood London, bringing together business figures, entrepreneurs and professionals, united to support the worthy cause. Set against the elegant backdrop of Rosewood London, every element of the event was themed pink.
The THINK PINK Ball commenced with Pink Champagne and Canapés Reception followed by an evening of sumptuous dining, world-class entertainment and live comedy.
The fashion show presented the latest collection by designer Manish Malhotra. Couturier, costume stylist, entrepreneur and revivalist, Malhotra’s prolific career spanning 29 years has seen him redefine fashion for an entire generation in India. An avid Bollywood film enthusiast and friend to the industry’s glitterati, he has brought his inimitable aesthetic to costume design and styling for the country’s leading actors and style icons. Founder of the eponymous label, Manish Malhotra is known in the Bollywood industry for his pathbreaking makeover of the leading actors on the silver screen and influencing an individual style narrative in their personal and public lives.
A Fashion Against Cancer auction segment featured pieces donated by leading luminaries from the international fashion landscape such as Manish Malhotra, Umar Sayeed, Rana Noman, Saira Shakira presented by Rania Zara, Sania Maskatiya, Sana Safinaz, Satya Paul, Masaba Gupta, Tarun Tahiliani presented by BIBI London, Delphi, Mahgul, Nida Asad Tapal and shoes by Lucy Choi. The evening culminated in live DJ and dance and an open bar and pink tea chai stall courtesy of Chaiwalla.
Speaking onstage, event organiser and Founder, EBH, Hajira Ahmed said, “Fun, tears, hope and joy and lots of PINK along the way. We have had ten very PINK months of planning the THINK PINK Ball. As we all know cancer has no race, no religion and no boundaries. Cancer affects us all. My greatest inspiration for organising THINK PINK events has always been and will be both my beloved parents. Today we honour those we have lost to cancer and celebrate those who are fighting cancer.”
Notes to Editors:
Event Managed & Produced by: Hajira Ahmad @EBH
Fashion Show Credits:
Designer: Manish Malhotra
Shoes Sponsor: Lucy Choi
Makeup & Hair by: Lubna Rafique and Uzma Rafique
Photography: Shahid Malik
Backstage & Photoshoot: Surjit @pardesiphoto
Videography: Shakeel Bin Afzal
Photography: Shahid Malik