Never shame other body types to validate your own!
Lulusar online, a Pakistani brand never fails to amaze us by their unique western collection. We’ve seen how brands have been picking sensitive issues for their new collection campaigns. Lulusar latest collection campaign is based on one of such topics, fat shaming. Recently so many organizations arranged seminars against fat shaming. Your body size doesn’t define you and your intellectual skills. Fat shaming may be fun for one but can even kill someone’s confidence!
To spread awareness amongst people Lulusar has chosen Faiza Saleem, a lawyer cum a very well-known comedian to model for their collection. This adds more meaning to their collection like someone who is proud of her body and there’s nothing stopping her from achieving her GOALS be it as a model or a successful lawyer! The collection itself depicts each aspect of her jolly personality. This power lady knows how to create space for herself and has her own territory.
Lulusar X Faiza Saleem:
This collaboration is based on true vibrant colors. The collection has loose pants with a cold shoulder ruffled top which is named as Gulaab Jam for its bright Pink color. Faiza Saleem is spotted standing in front of wings. This power woman actually knows have to fly high and not even bother what others think.
Another suit which is a PEELA suit is soft Mustard colored base with Magenta floral print over it. This simple shirt with a loose pant is stitched to perfection and can be worn to evening get to-gathers. Style it with suede heels and a sleek hairstyle.
One of the trendiest dresses from her collection is a 2 in 1 outfit. A navy color flowy dress with straps for the perfect spring/summer look or can be covered with a top coat of Green color with a collar and a detachable belt. You can either tie it up or let it flow with the cool winter breeze.
This collection has floral patterned dresses and some solids and same separates. You get a variety of clothes to pick from!
Faiza Saleem about Her Collaboration:
I think we should not compare people with each other as everyone has their own size shape and way of carrying things. Almost everyone desires to wear certain type of clothes but they fail to find their sizes and today I am happy that I got to show 2 sides of my personality while working with Lulusar. I am either bubbly or very sophisticated there’s no in-between. Often people mistake me for being just a fun person, someone who’d just be clowning around. The main aim or beauty of this collection is everyone would be able to wear it. No would feel left out.
This is how brands create a space by considering each and everything, wants and needs of customer. Lulusar is for all, no matter who you are your story matters. They value inclusivity, body positive, acceptance and again SAY NO TO BODY SHAMING!