From being an epitome of grace to maintain a role as the nation’s heartthrob this beauty with brains never fails to amaze us with her bewildering skills be it in movies, dramas or any ad. The talk about one and only, Mahira Khan. Her spectacular role in Bol and then humsafar made her an actual superstar. Her success journey is short but of great peak level.
News has it that after her momentous representation of Pakistan at grand International film festival, the Cannes Film Festival in 2018, Mahira Khan is set to represent Pakistan and the brand L’Oréal Paris at the prestigious Paris Fashion Week starting from 2nd September 2019 to 1st October 2019. L’Oréal Paris and Paris Fashion Week have a history of bringing together the most celebrated and coveted beauty, fashion, and entertainment icons and trends from across the world on a single platform.
Junaid Murtaza, the Managing Director of L’Oréal Pakistan said,
“The L’Oréal Group always supported diversity and empowerment through beauty and believed strongly in paving the way for Pakistan to have access to platforms which we previously never did! We are thrilled for L’Oréal Pakistan’s first entry into Paris Fashion Week, the world’s biggest fashion platform in 2019 and Mahira Khan, being our local spokesperson for L’Oréal Paris is the perfect embodiment of beauty, creativity, fashion and diversity. We look forward to share what promises to be a thrilling experience with everyone in the country coming September 2019.”
L’Oréal Paris latest campaign which revolves completely around women empowerment was expressed through placards and specific hashtag i.e #IAMWorthIt. The main emphasis of this campaign is appreciating women as the face of encouragement, entrepreneurial spirit, economic stability, dignity, and self-reliance for Pakistani women. The presentation for this campaign in Pakistan was pulled off by the ever graceful L’Oréal Spokesperson Mehreen Syed. She highlighted issues faced by women in Pakistan and how they are cursed for their gender.
Mehreen Syed walked the ramp alongside 4 of her BFBL students. The presentation entailed the work L’Oréal Paris has done in partnership with IFAP (International Fashion Academy Pakistan) & I-CARE since its inception in Pakistan. The segment concluded with 50 graduates who have received beauty training at IFAP, walking the ramp and were cherished for their valuable work. So far, L’OréalParis has supported 510 women with IFAP and ICARE and tend to continue this partnership stronger.
Mahira will be participating in the “Unlock Paris Tour” where she’ll be touring Paris, as well as a Karl Lagerfeld workshop, which will also showcase Lagerfeld’s collaboration with L’Oréal Paris on a “rock-chic” make-up collection. Mahira khan will get a chance to meet other Loreal Paris spokesperson from across the globe. Her stay for this collaboration is going to be of 4 days.
Mahira will join the leading ladies of L’Oréal Paris to grace the illustrious Parisian platform in a glamorous ramp walk for LOréal Paris under the iconic Eiffel Tower which is first of its kind experience for Pakistan and a moment of gratification and delight for L’Oréal Pakistan.
Upon inquiring from Mahira Khan herself speaking about her participation at Paris Fashion Week 2019, L’Oréal Paris Pakistan’s Spokesperson Mahira Khan said,
“Representing the brand and the country at Cannes Film Festival last year was an incredible experience and continuing the same representation at Paris Fashion Week couldn’t be more exciting — it is after all THE fashion week to be a part of and I’m delighted for the opportunity to represent Pakistan at the world’s most coveted event, where beauty meets fashion — We are all worth it!”
This nation is not just proud to have her but also all up to support her on this journey! We wish her many more of such milestones!