21
March

Nur-e-Alaleh, Shehla Chatoor unveils regal bridal showcase


Shehla Chatoor’s fashion soiree wove a grand tapestry of colour and exuberant design as she unveiled her latest regal bridal showcase titled ‘Nur-e-Alaleh on Sunday, March 18th in an all exclusive event at a beautiful old colonial bungalow in Karachi.

Known to stun the audience with her divine pieces, Shehla’s first ever solo couture show for bridal collection brought to life a heavenly enchanted forest. The mystical evening began with prominent personalities walking down the red carpet looking their best in chic ensembles and being interviewed by gorgeous Anushe Shahid who looked like a vision in Shehla Chatoor’s exquisite white tailed gown. This was followed by a soothing musical performance by the young and talented Leo twins; Haroon and Sharoon from Nescafe Basement who serenaded the crowd with some theatrical violin and guitar pieces.

About Shehla Chatoor

Shehla Chatoor is a preeminent fashion designer, successfully founding what has become one of Pakistan’s premier high fashion brands. Her design ethos is based on the philosophy of reconstructing vintage art forms to create eternally relevant pieces steeped in culture and heritage. Shehla founded her signature label in 1995 after graduating from the University of Houston. She quickly became renowned for her eclectic taste and artistic intuition. Shehla integrates Zardozi and Mukesh techniques with age old Gara embroideries in her work to create timeless pieces.

She has received many accolades for her creations, including the prestigious LUX Style Award as well as HUM Style Awards for demi-couture and bridal wear. In 2012, she also won the award for ‘Most Inspiring Designer’ of Fashion Pakistan Week for her alluring cocktail collection of dresses and jumpsuits entitled ‘Spring Equinox’. Shehla has proven her sensibilities for both vintage eastern and urban glamour creations. Her signature style is unmistakable whether it be bridal trousseau, evening couture, or day pret wear. Shehla’s couture and pret is exclusively custom made and available by appointment only. She also carries a line of exquisite footwear and pouches to complement her pieces. To ensure booking please place your orders well in advance as pieces are delicately crafted and may require time depending on the order size and style. Orders can be shipped internationally as well.

“Keeping in mind that a Shehla bride is modern, elegant and someone who’s peculiar about intricately luxe details; desires effortless glamour and yearns to make an enduring impression, juxtaposing timeless elegance with contemporary romance and femininity in her bridal choice, I designed Nur-e-Alaleh, the dreamy and swoon-worthy collection specifically in a manner that’s ideal for both a cool, relaxed destination wedding to Marbella, the Maldives or Santorini or to a traditional and majestic family affair,” said Shehla Chatoor. “I am also utterly grateful to Sophia Webster, the leading international shoe designer, for providing the shoes from her collection for this show that perfectly blended with our flora and fauna collection designs and gave a complete glamorous finish.”

Each element, the outfits and music, perfectly blended together, creating an ethereal and pulsating majestic ambiance. A ramp show featuring Pakistan’s top models such as Mehreen Syed, Fauzia Aman, Alyzeh Gabol, Amna Ilyas, Areeba Habib, Amna Baber, Sadaf Kanwal and many more blew away the crowd in awe-striking and incredibly gorgeous pieces. Shehla Chatoor’s bridal collection showcase invoked the spirit of the light of heaven transcending into a world of mystique, magic and marvel that left the audience bedazzled and romanced by the light and shadow of her stunning bridal capsule.

Amongst the tastefully lit lighting and décor were famous faces with the likes of Deputy British High Commissioner Ms. Elin Burns, Bunto Kazmi, Sadaf Fawad Khan, Asim Raza, Ali Safinaz, Hira Tareen, Hareem Farooq, Safinaz Muneer, Tapu Javeri, Maheen Khan, Nadia Hussain, Huma & Amir Adnan, Sana Bucha, Feri Rawanian, Umer Sayeed, Asad ul-Haq, Saqib Malik and many more friends, clients and distinguished media.

The event was managed by Production 021, the on-ground décor and installations by Anisa and Amina Rasheed Khan for RAKA, creative direction for the fashion walk by Frieha Altaf at Catwalk Productions, ornate Jewels by Chhotanis, Faisal Kapadia for digital amplification and styling by Nabila rounded off a stylish event.



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