Simple Joys Of Life With Peek Freans Sooper
Peek Freans Sooper, manufactured by English Biscuits Manufacturers (Private) Ltd, unveiled three new TVCs today, thereby repositioning the brand to “Seedhi Saadi Khushi ka maza” (simple joys of life).
From the time of its launch, Peek Freans Sooper, has been a best-selling across Pakistan, and no other biscuit brand has been able to reach its level of success. The new Peek Freans Sooper television commercials mark the launch of the brand's communication strategy.
“The bond Sooper shares with the people of Pakistan is a very emotional one. Therefore, it is our mission to connect with them at the deepest level”, said Ayesha Janjua, GM Marketing EBM. “With this new re-positioning of the brand's message towards Seedhi Saadi Khushi ka maza, we want to remind the consumers that despite today’s extremely busy and demanding life, it is these simple joys of life that make all the difference. Sooper by virtue of the comfort food it has become, is also a simple everyday joy!
The 360-degree Campaign for Peek Freans Sooper has been launched nationwide, and can be seen on all media platforms.
One TVC shows happiness of a couple enjoying at home while playing ludo, having tea and sooper biscuits.
Second TVC shows how a girl is enjoying peace at roof of her house at night.
Third TVC shows a connection between mother and a child that a grown up boy’s harmony and comfort is also in mothers lap. No wonder mother’s are priceless and it is shown in the TVC. Moreover I must say the voice over is amazingly done.
To watch the TVCs, please click on the following Facebook links: