From June 4 to 6, 2024, the 27th International Winter Fashion Exhibition, LeShow Moscow, brought together fashion enthusiasts and industry professionals from around the globe. The event showcased the latest in winter fashion and outerwear, featuring 112 international brands from countries like Turkey, Russia, China, Pakistan, and Belarus.
From luxurious leather and fur outerwear to eco-fur, down jackets, cozy knitwear, and elegant accessories, the exhibition offered a stunning array of products that catered to every style and preference.
LeShow Moscow 2024 was a melting pot of cultures and ideas, attracting 4,355 industry professionals from 42 countries. It was heartening to see such a diverse turnout, with over 96% of attendees being wholesale buyers and industry specialists.
Among them were 550 professional buyers participating in the 2024 Buyers Program, including representatives from major chain stores, online retailers, showrooms, and distributors across Russia. This year's exhibition was more than just a display of beautiful garments; it was a bustling marketplace where significant purchasing decisions were made.
The event also welcomed distinguished guests, including Mr. Ahmet Onur Ozturk, the Commercial Counselor at the Turkish Embassy, and a delegation from the Pakistani Embassy led by Ambassador Muhammad Khalid Jamali. Their presence highlighted the international importance of LeShow Moscow, emphasizing the growing global interest in winter fashion.
One of the highlights of LeShow Moscow 2024 was the impressive lineup of seminars and discussions. Experts like Maksim Fedyukov delved into the latest digital innovations in retail, such as virtual fitting rooms that can transform the shopping experience. He explored how these technologies can boost sales and reduce return rates, offering practical insights for businesses looking to stay ahead in the digital age.
Alexey Kuchma, a digital fashion market analyst, captivated the audience with his presentation on the future of fashion in virtual worlds. He discussed the exciting potential of metaverses, gaming spaces, and augmented reality for brand promotion, painting a vivid picture of the future of fashion. The buzz continued with Alexey Larin's masterclass on strategic branding and packaging design, where participants learned valuable tips on navigating the complexities of modern marketplaces.
LeShow Moscow 2024 wasn't just about business; it was also a celebration of creativity. The third annual "Art Award for Professional and Emerging Designers" highlighted the incredible talent within the industry. This recognition, organized by "Academy of Fashion" magazine, was a testament to the dedication and passion of designers committed to pushing the boundaries of fashion.
The event also featured a thought-provoking roundtable discussion titled "Creative Industries: Cinema, Fashion, and Digital Art." Esteemed panelists like Vladislav Ananishnev, Irina Karimova, and Ekaterina Ivanyushkina shared their insights on the intersection of these creative fields. They discussed the challenges and opportunities in product placement, creative promotion strategies, and the evolving landscape of the fashion industry. The discussion was part of the La Boheme Cinema 2024 International Film Festival, adding a cinematic touch to the event.
LeShow Moscow 2024 was more than just an exhibition; it was a vibrant gathering of minds and ideas. The event offered a unique blend of fashion, innovation, and creativity, making it a must-attend for anyone in the industry. It provided an invaluable platform for networking, learning, and exploring the future of winter fashion.
