Sania Maskatiya has opened its reimagined flagship outlet in Lahore, marking the brand’s 15th anniversary. The new store, located in Gulberg, expands the brand’s presence in one of Pakistan’s key fashion cities and offers a complete range of clothing, including ready-to-wear, formal wear, bridal wear, and menswear. The opening event brought together social stakeholders, patrons, and influencers.
"Through time, Lahore remains one of the most influential fashion destinations in the country, and we’ve been pleased to be present in the city for over a decade," said Sania Maskatiya, Co-Founder and Creative Director.
"As we commemorate 15 years of fashion, we are excited to elevate our city footprint with a reimagined flagship store in Gulberg, allowing us to connect with our customers in a new space. This milestone reflects our ongoing commitment to push the boundaries of fashion and showcase Pakistani craft at every stage."
CEO and Co-Founder Umair Tabani remarked, "The opening of our new flagship outlet in Lahore is the perfect way to celebrate our 15 years and continue our journey of innovation and excellence. This new space embodies the essence of our brand while offering a fresh and contemporary shopping experience. We look forward to welcoming Lahore and celebrating this special milestone with all."
The flagship store is part of the brand’s larger journey of combining modernism with traditional Pakistani craftsmanship, which has garnered global recognition. Since its launch in 2010, Sania Maskatiya has become a leader in South Asian fashion, celebrated for its prints, fabrics, and intricate embroidery.
The brand has featured at prominent fashion weeks such as PFDC, FPW, and New York Fashion Week, being the only Pakistani design house to showcase consecutively in New York. The brand also holds trunk shows across the Middle East annually, reflecting its growing international reach.
