Elmas Ozler, the visionary CEO of Bluechip Creative Events, is at the forefront of redefining the event management industry in Türkiye. In an exclusive interview with Pakistan in Vogue, we delve into her remarkable journey and the unique contributions that have propelled Bluechip to the zenith of the event sector.
Ozler, a trailblazer in the event industry, unveils the integrated approach that makes Bluechip a powerhouse. However, the crown jewel in Bluechip's portfolio is the 'Table Design Exhibition.' In this interview, Ozler delves into the collaboration's unique qualities and its alignment with the project's visionary goals, particularly in promoting Türkiye on a global stage.
This exclusive interview with Elmas Ozler, CEO of Bluechip Creative Events, is not just a glimpse into her professional journey but also a celebration of her accomplishments and her commitment to pushing the boundaries of creativity, innovation, and female leadership in the event industry.
- Could you elaborate on how Blue chip’s specific areas of expertise and integrated approach contribute to the success and uniqueness of the 'Table Design Exhibition'? What sets your collaboration apart and how does it align with the project's visionary goals, of promoting Türkiye, and adding value to the event sector?
First, let me tell you a bit about Bluechip. Founded in 1995, Bluechip boasts a team of 50 professionals that manage and deliver both internal and external integrated communication events. We are an integrated service agency encompassing three main complementary areas: Bluechip Creative Events, Bluechip Global DMC, and Actionn.
As an event agency, Blue chip Creative Events primarily provides services to corporate brands. We take responsibility for planning and managing meetings, summits, congresses, launches, internal communication events, dealer meetings, festivals, and galas. Bluechip Global DMC, a Class A licensed tourism agency, serves brands both domestically and internationally, hosting foreign groups on various routes within Türkiye. Actionn offers solutions aimed at the content, design, and production services of our events.
Under the Bluechip umbrella, these three areas operate in an integrated matrix structure. We promise fast, reliable, and comfortable services because we manage the comprehensive and professional event processes of the brands we serve. Each department under this umbrella is designed to work with expert teams in their field to ensure the successful realization of events.
Hence, Bluechip has the capability of providing multifaceted event services by combining different companies specializing in various areas under one roof. This allows us to operate in various domains, such as event management, festival organization, award ceremonies, international corporate travel, and managing events in Türkiye for international corporate brands.
The event industry is a vast ecosystem, requiring creativity, intense effort, accumulated experience, and the presence of intelligent and collaborative people. The Table Design Exhibition is a highly visionary project. We take pride in our partnership with this project, drawing motivation from our desire to contribute a visionary project to the Turkish event sector and put forth an idea that adds value to promoting Türkiye.
We believe that harnessing the power of women to accomplish high-performance projects, two distinct brands uniting for a common goal, and the ability to establish a sustainable business model contribute to our objective of consistently producing quality events for Istanbul and Türkiye.
- In today's digital age, how does Bluechip incorporate modern digital design elements into event planning and management, and how do these choices reflect on the design concepts of the exhibition?
We are service-oriented and thrive on innovative, constantly updated digital solutions, adapting to evolving world conditions and turning them into experiences. This approach can be described as 'beneficial digital alignment,' a principle embraced by Bluechip.
The choice of digital design tools depends on specific project requirements and the preferences of the project team. User experience is our top priority when selecting digital tools. These tools should be customizable and, when necessary, combinable. In this context, we develop our digital systems for planning, tracking, comparison, control, and reminders, creating our own 'know-how.'
We applied these methods at multiple stages of the Table Design Exhibition, where we collaborated with professionals from around the world. We executed these processes using contemporary digital tools such as Miro, and we managed planning and process management in real-time through applications like Clickup and Trello. For design, we actively employ AI assistants like Midjourney and ChatGPT, and we often utilize online 3D design simulation programs.
- Given Bluechip's commitment to offering quality, sustainability, and excellence-driven services, how do you perceive its values aligning with the creative aspects of the 'Table Design Exhibition'?"
Creativity has its requirements, including quality, sustainability, ethics, compliance, delivering impactful experiences, and trustworthiness. Constraints excite and enhance our creativity. While the Table Design Exhibition is fundamentally a project, presenting it in 2022 under the theme 'Istanbul, the Capital of Celebrations' is a creative content design. We continue in 2023 by celebrating Türkiye's 100th year with 'Celebrate with Art and Creativity.' We aim for sustainable content design with varying yearly concepts, engaging industry stakeholders with different motivations. As members of the creative industry, we achieve the highest level of creativity without compromising quality, sustainability, or exceptional experiences.
- From a previous exhibition, is there a particularly enjoyable or meaningful design moment that stands out as your favorite?
As Bluechip, we specialize in managing events with large audiences. We've had experience in managing launches and meetings for crowds ranging from 4,000 to 5,000 people, as well as festivals attended by up to 2 million visitors. Each of these large-scale events, with its venue, storyline, flow, content, and design processes, provides exhilarating design memories.
However, when it comes to ATATÜRK, everything else pales in comparison. Thus, our 2022 project under the theme 'Table Design Exhibition - Istanbul, the Capital of Celebrations,' where we placed the founder of the Republic of Türkiye, Mustafa Kemal Atatürk, at the focal point, stands out.
The table themed after Atatürk, coinciding with the date of November 10th - Atatürk Memorial Day - and becoming an unforgettable moment, is one of our most treasured design memories. In our digitally prepared 'Infinity Table,' we chose to set up a simple and meaningful table using black and red and to enhance our table with special moments of Atatürk.
We were delighted that it became the most attention-grabbing table of the exhibition, making a worldwide impact. As Bluechip, we played a significant role in the preparation of the digital content. The elegance was completed with KM Events Meltem's touch.
- As the CEO of Bluechip Creative Events, it is heartening to see that both you and KM Events' CEO, Meltem Tepeler, two leading women, played significant roles in the organization of the 'Table Design Exhibition.' Could you share your thoughts on the importance of women's leadership and representation in the event planning and creative design industry and how it contributes to the success of such events?
The 'Table Design Exhibition' concept, which started with Meltem's dream, evolved into a unique and sustainable event that brought visibility to Türkiye on the international stage, adding value to our country. The Bluechip team also joined this dream. We embarked on this journey with the belief that event and invitation design is an art form highly valued in the global economy. The 'Table Design Exhibition' secured its place on the international stage as a special project that adds value to Türkiye's 'Gusto.' As project partners, our goal is to expand and reach wider audiences each year.
Through the 'Table Design Exhibition,' we emphasize the significance of event and invitation design and its role in the world economy, featuring major players in this field in Türkiye. In this context, we aim to foster diverse business partnerships in the event industry and support companies with aspirations in this sector.
For 28 years, both of us have worked in various areas of the event sector and are founders of successful companies. Coming together for a common purpose, collaborating, and joining forces hold significant value for us. Our goal is to announce to the world that Türkiye is the perfect destination for celebrations and events and to lead the development of various projects associated with our country. We have undertaken a grand mission. The 'Table Design Exhibition' goes far beyond being just a goal to expand our businesses.
Our mission is to elevate Türkiye to its rightful place on the international stage, demonstrate the power of collaboration in the event sector, inspire others, and push the boundaries by uniting to realize a common dream.
With this project, we also hope to inspire women working in various fields in the business world. We continue to support many women's projects, both together and separately. We are aware of the challenges women face in their professional lives. However, through this project, we have proven that strength emerges when we unite. We hope to see more joint projects come to life.
This project is also an inspiring story of two contrasting women who draw strength from each other, encourage one another, and relish the taste of friendship and shared achievements.